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Earlier this year HM Treasury published their 2019 Women in Finance Annual Review, as committed members of the Charter, we are encouraged to see further signs of progress in embracing and improving diversity. We have produced this infographic available for downloading which brings out the key points of the Annual Review.

It has been long debated the effect of gender diversity on business.  A diverse team is proven to develop more innovative ideas and greater creativity due in part to the differing perspectives and life experiences.
According to McKinsey, the most gender diverse companies are 21% more likely to experience higher than average profitability, and in fact further reports shows that in having women as part of the “C” suite board level posts boosts productivity.
Diversity – a signal for an attractive work environment for talent
Numerous studies have shown that employees in pro-diversity regions, such as the United Kingdom and Western Europe prefer a diverse work environment. In fact, the employee reference site Glassdoor found that 67% of job seekers overall look at workforce diversity when evaluating a job offer. Another survey found that 61% of women look at the gender diversity of their possible new employer’s leadership team. In simple terms the research says the most talented individuals go to places that have a stong gender diversity policy in place.
The recent HM Treasury Women in Finance Charter Annual Review 2019 stated that nearly 62% of its signatories increased the proportion of women in senior management during 2019, which equates to an additional 2000 women joining the ranks of senior management.

“We are pleased to report that, for the second year running, we have seen an increase in female representation at senior management level. Our Focus now is to continue to optimise our recruitment, development and retention activities.” – Charles Stanley

Driving change through recruitment
The Women in Finance Charter, which Campbell & Fletcher Recruitment are proud to be members of, allows its signatories to choose their own targets based on their own strategy for improving gender diversity. All 187 signatories reported they were on target to meet their top three targets and continue to improve year-on-year.
We know from working with many companies who are part of the Women in Finance Charter that they are looking at new ideas with regards to recruitment, including ensuring diverse interview panels, complete diversity during the long-list and short-list stages, alongside the use of Blind CV’s and the effective training of management in gender diversity.

“There is no silver bullet, therefore having a robust plan and understanding the compound nature of its component parts has proven essential, as is measuring its impact.” – RBS Group

One of the most innovative approaches is being led by Zurich Insurance who have made all of their vacancies available part-time or as a job-share; many others are also adding an ‘always happy to talk flexible working’ tagline to their adverts. These particularly are targeted towards encouraging women back in the sector after a career break.

“As a banking professional I have experienced first-hand some of the struggles women face trying to advance their careers within Financial Services as well as appreciating the difficulties faced as an employer committed to supporting an equitable diversity strategy. We are ideally placed to support our clients’ individual needs and can offer meaningful and practical advice as to how a company can improve its own performance.” – Tracy Fletcher – Campbell & Fletcher Recruitment

Campbell & Fletcher “Passionate about supporting women to fulfil their career potential”
As part of our own targets for Women In Finance Charter, we are fully committed to closing the diversity gap. We have committed to providing clients with a diverse shortlist of candidates with a target of at least 30% of these applicants to be female, alongside educating both new and old clients about the importance of gender diversity.
In January 2020, we announced that we had chosen SmartWorks as our chosen charity for 2020. SmartWorks assists women from a range of different backgrounds and age groups back into employment by providing tailored interview coaching alongside appropriate clothing and accessories.

Campbell & Fletcher Recruitment work across the United Kingdom sourcing the highest equality talent in the banking and financial services industries. If you would like to discuss developing or progressing a gender diversity recruitment programme then please contact one of our team on 0161 932 1722. 
Information and data used in this article has been sourced from McKinsey, Glassdoor and also the HM Treasury Women in Finance Annual Review 2019
As an all-female company, and proud members of the Women in Finance Charter, the whole team at Campbell & Fletcher Recruitment are keen to see the closing of the gender diversity gap. We are not an all-female team by design, in simple terms when we needed to, we employed the best candidates available, regardless of gender, which is surely the best move for any business.
The gender pay gap has been an ongoing topic for some decades, and much work has been done to address this since the radical political change of the Equal Pay Act of 1970. Unfortunately, 50 years on, gender inequality is still evident across all industry sectors in the United Kingdom; there are advances being made but it appears to be a long journey until we see parity.

Where does the finance and banking sector stand when it comes to gender equality?
Amazingly the mean gender pay gap across all industries in the UK is still some 10 percent, however in the banking and finance sectors this pay divide is in excess of 20 percent. More disturbing is the spread and inequality at executive and board level; only 15% of all board members in finance and banking are female, with a pay gap for individuals taking home in excess of £1 million per year of over 90 percent. Many will claim this is as a result of men being more proficient in finance, however statistics show that companies with a greater number of females in senior management are more successful.
There are obviously some companies who have made concerted efforts to address this inequality. For far too long equality and addressing the challenges associated with it have been seen as a female issue and thus theirs to resolve. We believe it is vital that male leaders in banking and finance feel comfortable in discussing gender equality and resolve bias and issues arising with all their employees.

Jobs for the boys?
Finance and the banking sectors have long been associated with a culture for the Alpha-Male. Women were and sometimes are still dissuaded from entering a career in finance and banking out of fear of fitting in, often alongside an employers’ subconscious bias towards employing the male stereotype of their perfect employee.  Company culture building and team events have historically been built around the male domain. We believe it is vital that employers are careful at time of hire that the language and image they portray is not seen to encourage or discourage female applications; where possible the hiring panel should always include a female, a reassurance that there is a place in the company for females.
At Campbell & Fletcher Recruitment we have always worked with a large percentage of women looking to return to the workplace after time away; often having taken a break to bring up children or for maternity. There are many challenges for a woman looking to return to work, least not childcare. A Woman in Finance Treasury Committee report highlighted that flexible working is seen as a ‘female way of working and can shunt career growth’ – with the recent COVID-19 pandemic we believe that this viewpoint will change. We know that from the working mothers we have placed, that they have the ability to generate the same quality of work remotely around their childcare requirements.
“I leave the office at 5.30pm every day. I don’t apologise for it, but I get a lot of looks when I go. Oddly no one is looking when I go back online after the kids go to bed and I go back to work.” Anonymous
How does having staff more qualified benefit you?
So how does having more female managers and executives benefit the company?
It is believed that having a gender gap in leadership makes a difference when it comes to a banks’ stability; those with a higher share of (female) board members retained capital buffers, a lower proportion of nonperforming loans and greater resistance to stress.
There are four possible reasons for this:

  • Having more women on boards contributes to a diversity of thoughts and thus better decisions;
  • Women may be better at addressing risk factors;
  • Despite an inequality of gender hiring practices this does result in the fact that those women who make it to the top are far better qualified and experienced that their male counterparts;
  • Those institutions who do have a higher proportion of women in top positions may be better managed from the top down.

The finance and banking sector must accept that the problem of gender equality and gender pay gaps goes well beyond ‘C-Suite’ level. We believe we need to see a major change in the sectors; fostering industries that welcomes, supports and values a woman’s expertise, encouraging their promotion.
Campbell & Fletcher Recruitments founder Tracy Fletcher commented;
“I had 2 female mentors in my time working for HSBC. They taught me to be true to myself and not be apologetic for having ambition and wanting what was and still is to a certain extent a ‘boys’ job.
I believe it’s OK to be a woman, it’s OK to approach problems with a woman’s perspective – the whole point of having a diverse workplace is to have different views. I firmly believe in encouraging those women around me to fulfil their potential. I still have a mentor and I am honoured to be able to mentor for someone else”
As a sector we must reach out to women and look to invest in their potential. Part of Campbell & Fletchers commitment to the Women in Finance Charter is that we understand there is a huge diversity within the sector and companies have different starting points in addressing gender inequality. We work with companies to set targets and find the right talent recruitment strategy to meet these every day.

Campbell & Fletcher Recruitment work across the United Kingdom sourcing the highest equality talent in the banking and financial services industries.